Done right, Twitter can be a tremendously effective ways to promote your blog or authority site.
The problem is that most people don’t do it right.
As a result they spend their social media time spinning their wheels, getting nowhere, and wondering what they’re doing wrong.
In this section I’m going to tell you exactly that.
After working with dozens of bloggers and small business owners trying to gain a foothold on Twitter I have noticed that they keep on making the same old mistakes. Mistakes that are holding back their results and leading to frustration.
Whether you’re already on Twitter, but getting frustrated at your lack of results, or you don’t even know where to start, relax.
Over the next 8,000+ words you’re going to learn how to use Twitter the right way to grow your site traffic and market your business.
Here are a few of the things that we’re going to discuss:
- The 4 goals of promoting your blog on Twitter
- My 3 top tools for quickly getting more Twitter followers
- How to deduce exactly who you should be networking with on Twitter
- 5 ways to get more tweets about your content
- How to cut out the “white noise”, focus only on what matters, and slash the time you spend on social media marketing
By the end of this section you’ll have a detailed plan for promoting your blog on Twitter, utilizing only the most effective tools and strategies…
First: A Twitter Marketing Reality Check
Twitter now has an estimated 307 million active accounts in use, and most Twitter users follow a large number of other people.
This means that each user experiences a constantly-moving source of updates and links that have been shared by the people that they follow.
According to social media tool Hootsuite, the average tweet receives an engagement rate of just 0.5%.
In other words, if you’re lucky, you’ll get a single engagement for every 200 followers you have. And that’s considered good.
The reality is this: unlike some other social media sites like Pinterest, tweets have an incredibly short shelf life.
Within minutes of posting a tweet it will be buried in your follower’s feeds by similar updates from all the other people they follow.
This means is that, while Twitter can grow into a very effective avenue for marketing your blog, it takes time to build up your followers to the point where you are able to receive traffic on demand.
Don’t let this get you down; it’s something we all have to deal with on Twitter.
The key message here, however, is that you’re going to need to be patient.
To succeed on Twitter you need to be in it for the long haul.
If you’re in a desperate hurry for traffic there are ways to shorten this “lag phase” as we’ll see. But it would be wrong to assume you’ll be deluged with traffic by this time next week.
Slow and steady wins the race.
Understanding Twitter’s Unique Language
Getting started on Twitter can be like trying to learn a whole new language.
There are tweets, RTs, mentions and more.
If you have been on Twitter for a little while and have figured out all these terms then feel free to jump ahead to the next section. However for those readers who are totally new to Twitter, let’s take a few moments examining the unique language of Twitter so we can ensure that we’re all on the same page.
“Tweets” are simply the status updates you post to Twitter. Just as a blog has posts, so Twitter has tweets. Every time you share something on Twitter – whether that’s an image or text – you’ll be sharing a tweet.
On Twitter it is possible to share someone else’s tweet with your followers. So, for example, if a really nifty quote appears on Twitter, you can very easily reshare it yourself with your followers.
A “retweet” is therefore the simple act of sharing someone else’s tweet on your own timeline.
Of course, if other people retweet your content, it’ll reach far more potential Twitter users than sharing it only on your account to your own followers.
Direct Messages (DM)
A direct message, often shortened simply to “DM” is when you tweet a message that only goes to a single person. In other words it doesn’t show up for everyone following you. This is the only way to send a message to other people confidentially.
That said, note that Twitter experiences more than it’s fair share of spam. One of the most common types of spam is people using software to send out thousands of unsolicited direct messages.
For this reason, many people – including myself – rarely bother to look at their direct messages.
On the whole, a DM is likely to receive less attention than other forms of tweets.
Let’s imagine for a moment that you follow me on Twitter. I post a tweet. You might see it, and you might not, depending on when I post it, whether you’re online at the time and so on.
However if I “mention” you, by adding your username to my tweet, then Twitter will be certain to show it to you. Next time you log into Twitter, whether it’s moments after the tweet, or weeks later, this message will show up because I tagged it with your name.
This is powerful (as you’ll see later on).
The Four Goals of Promoting Your Blog on Twitter
I’ll be honest; Twitter can be a real drain of your time.
Go about it the wrong way and you can waste hours of time each week and come out with virtually nothing to show for your efforts.
The key to Twitter, in my opinion, is to have a “system” – something that you can follow along in a step-by-step manner each week that is proven to work.
In this way you will waste as little time as possible while achieving as much as possible.
In essence it gives structure to your social media time so that you are constantly pushing to achieve rather than simply treading water, having fun but really not benefiting from increased traffic.
Over the years I have narrowed down all the things you can do on Twitter to just four core principles.
It’s these that should make up pretty much your whole focus, as they’ll help you market your business quicker than ever before.
- Gain more followers
- Share useful and valuable content to keep your existing followers entertained
- Build relationships with others – especially bloggers who already have an established, existing audience
- Encourage others to share your content with their followers, so increasing the traffic you receive from Twitter.
Let’s take a look at each of these goals in more depth, to discuss why they’re so important, how to achieve them most easily, and look at some common pitfalls that new Twitter users often fall into.
How To Get More Twitter Followers
There are literally dozens of ways you gain more Twitter followers.
Over the years, however, I have found that there are three techniques that seem to work better than any other. It is therefore these techniques I recommend you apply, in order to get the maximum results for minimum effort.
The best way to get more followers in my experience are:
When you follow others on Twitter, a surprising number of those people will end up following you back.
While Twitter disapproves of aggressive following in order to boost your follower count, when done in moderation I have found it to be a very effective strategy.
All you do is follow a certain number of relevant people on Twitter each day. Then, a few days later, you unfollow those Twitter users who haven’t followed you back.
When you first start out, try following around 100 people a day.
Of these, you’ll likely find a dozen or so follow you back, though this can vary considerably by niche and by the types of people you’re following.
Over time, as your follower count increases, so you’ll be able to follow more and more people without risk.
So, if I have 1,000 followers I will follow around 100 people a day. 3000 followers means following 300 people a day and so on.
Remember; follow up to either 100 people per day or 10% of your total followers, whichever is smaller.
Who To Follow On Twitter
If you’re going to use this technique then it’s critical that you follow the right people on Twitter.
After all, if all your tweets are about football, but you only follow people interested in gardening, you’ll probably find that far fewer of them follow you back than if you selected your targets better.
There are three techniques that you can use to actually find people worth following, and who stand the very best chance of following you back:
The simplest and most basic way is to carry out a simple search in Twitter in order to find people whose profile contains specific keywords.
For example, if you were setting up a pet blog, you could simply enter a broad keyword phrase like “dog owner” into the Twitter search box.
Select “People” and then follow a load of these.
You could feel reasonably certain that they are pet lovers and so will be interested in what you’re tweeting.
Verticals vary considerably in terms of how “friendly” they are.
In some niches competing blogs will be just that – a group of people all trying to outdo each other.
More frequently, however, you’ll find there’s a certain “bond” between bloggers in a niche. Weight loss bloggers will gather together, commenting on each other’s posts and sharing them on social media. The same goes for many other niches.
As in the previous step, search for “[niche] + blogger” in the search box, then follow relevant bloggers.
Following fellow bloggers in your niche can therefore be an effective strategy for introducing your new site to other bloggers with similar interests.
Followers of Competitors
The third method, which may be the most effective of all, is to follow people who are already following other bloggers in your niche.
If you can find other blogs, posting similar content and sharing similar tweets, then the people following these blogs on Twitter will almost certainly be interested in your content thanks to the massive amount of crossover.
In this case then you can simply spend some time getting to know the “top” blogs in your niche, locate their Twitter profile and then look at their followers.
If these bloggers are well-established they likely have a lot of followers, so you can spend weeks working through the follower list of a single Twitter user.
Then you just pick the next person off your list and go at it again.
Twitter Tools for More Followers
So far, so good. At it’s simplest, to get more Twitter followers you could just carry out keyword searches or track the followers of authorities in your niche and then just follow them. The next day you could unfollow and start again.
However working out who has followed you and who hasn’t – and hence who you should be unfollowing isn’t easy. It can also be a slow and long-winded project even if you do know who to unfollow.
And this is where tools can come in.
Tools that will help you to manage this process with ease.
Over the years I’ve tested a huge range of different Twitter follower tools. Some worked well, while others – not so much. Sadly, several of the more effective tools have shut down or been “improved” so I can no longer recommend them.
There are three remaining tools however which I personally have used and found to be highly effective. While there are others on the market, I haven’t tried these out so we will focus on just the tools that I have plenty of experience with.
Tweet Attacks is a premium tool, allowing both following and unfollowing automation.
Here you can enter in the Twitter profile of someone whose followers you’d like to follow, and it will then pluck all these accounts and suck them into the software.
With a few button clicks you can follow and unfollow with ease, without struggling to keep up with who you have already followed and who you haven’t.
That said, I have found the tool slightly buggy and slow, with updates taking their time and resulting in the tool being unusable for periods of time. When it works, it’s great. When it doesn’t it can be more than annoying.
Flitter does everything that the above tool does but with one important difference; it also keeps track of how active each person is on Twitter.
In this way you can be certain that you’re only following people who are regularly on Twitter, and hence the people most likely to follow you back.
What this means is that Flitter has one of the best “follow-back” response rates that I have seen.
Welcome to my secret weapon when it comes to growing a Twitter following for your blog or affiliate site.
Narrow works almost like magic and has been responsible for me growing multiple Twitter accounts to 10,000+ followers in the last few years.
As well as being unbelievably effective, Narrow is also arguably the most hands-off Twitter tool available.
Simply specify a few relevant keywords for your Narrow profile and the tool goes to work, slowly liking relevant tweets across Twitter, following relevant users and, as necessary, unfollowing the people that didn’t follow you back.
All you need to do is to select those initial keywords and then just sit back while your follower count grows daily without lifting another finger.
After extensive use across multiple Twitter accounts for a very long period of time it is Narrow that I now rely on as my “go to” resource for growing follower numbers.
Add Social Buttons To Your Website
When someone arrives at your blog and likes what they see, it is natural that they will be interested in “following” you in some way, so as to stay up-to-date with all the latest content that you produce.
In some cases they may subscribe to your email newsletter, in others they may add your RSS feed to their feed reader.
And some, given the opportunity, will follow you on social media.
This is why having very obvious social media buttons on your blog can be so powerful.
Most commonly we bloggers display our buttons high up, well above the “fold” of the page, at the top of our blog’s sidebar. Here our social media accounts get pride of place and stand the best chance of eliciting new followers.
However there are also a few other places that can work well for attracting new followers…
Firstly, you could use one of the various free plugins that will let you display an author bio at the end of your content.
By including links to your social media profiles there is a good chance that readers will follow you on Twitter.
In Post Mentions
Don’t think that you necessarily have to rely on passively recruiting Twitter followers my including a “follow me” link from time-to-time.
Typically more “active” sources of recruitment will garner far more impressive results.
One such example is to mention – and link to – your Twitter profile from within your blog posts.
The theory is quite simple: the sidebar area of your blog receives an astonishingly low engagement rate.
People come to your site to read the content, not peruse your sidebar navigation area.
What’s more, in today’s mobile-friendly world of responsive web design, many users on handheld devices might not even see your sidebar, as most themes push the sidebar down to the bottom of the page on smaller screens. Simply including a link to your Twitter account here is therefore important – but sub-optimal.
However including your Twitter in a blog post gets far more visibility.
So if you’re keen to grow your following then feel free to liberally mention your Twitter profile within the content of your content – and encourage readers to click over and follow you.
Another great place to put your social media buttons is actually on the “confirmation” page of your email newsletter.
Consider this: someone arrives at your blog and notices the advert for the free report that you’re offering, in exchange for submitting their email address and becoming a subscriber.
They enter their email and click the subscribe button. Most commonly they will then be taken to some kind of confirmation page that informs them you have received their details.
Apart from that, though, this page is often wasted space.
It is important to appreciate that when someone lands on this page they have just shown how motivated they are.
They have taken an action – filling in their email address – and so it is highly likely that you can encourage them to take further actions at that moment in time.
Adding a brief message to your “confirmation” page that encourages them to follow you on social media, and then including buttons for them to click in order to instantly follow you, can significantly increase the number of new followers you get on Twitter.
The message here is that if you’re serious about growing your Twitter followers don’t just rely on a tiny Twitter icon in the your sidebar; instead you need to really put an emphasis on strategically pushing your Twitter account wherever you can.
The more mentions of, and links to, your Twitter profile the more people will click over and start following you there.
Share Useful & Valuable Content
Your second goal on Twitter should be sharing useful and valuable content.
Doing so ensures that your followers keep an eye for tweets from you.
It also means that you stand the best chance of engaging with your audience, building up rapport with them, and encouraging them to retweet your posts to their followers.
And when your own followers retweet you, you stand a very good chance of increasing your follower numbers once again.
The simple act of tweeting can also attract new followers, and most Twitter users find that the more active they are on the site, the more followers they attract as a result.
These new followers seem to come not only from people using the search feature and finding the tweets they are posting, but also Twitter’s own algorithm, which rewards active and popular users, recommending them to others.
What Type Of Content Should You Be Sharing on Twitter?
Twitter is most certainly not the place to be posting “adverts” of any kind in my opinion.
A recurring issue I see – particularly from traditional businesses – is that they see Twitter as a free way to advertise their products.
Their Twitter feed is filled each day with the products and services they offer.
Ask yourself, however, why anyone would follow such an account: what value does your account really offer?
In the case of ad-heavy Twitter accounts the answer, quite frankly, is “zero”.
Twitter is not the place to advertise your products.
Instead, for best results it is somewhere to share interesting content and conversation.
Only when someone arrives at our website to read one of the articles you’ve mentioned can you start to move them down your funnel in the hope that they will click an advert or purchase a product.
Broadly speaking there are three kinds of content that you should be sharing:
- Interesting, niche-relevant blog posts, news and articles
- Your own blog posts
- Questions to try and engage your audience
Let’s take a closer at what you should be sharing…
Niche-Relevant Blog Posts
If an active Twitter account attracts more followers and engagement than one that rarely receives any tweets, the obvious question is how one can achieve this.
After all, very few of us have the time to publish multiple new articles each day to share with our followers.
The answer, of course, is to rely on curated content.
Instead of relying on only our content to keep our feed active, we also recruit the assistance of others.
In brief, we share the types of articles, news and blog posts that are relevant to our niche, and will be of interest to our followers.
In this way we’re not only able to greatly increase the frequency of our tweets without seeming spammy, but can even become a trusted authority in our niche.
There are a number of ways to find and share useful content.
Possibly my favourite method of all however is simply to combine an RSS feed reader with a subscription to either Hootsuite or Buffer.
The feed reader I personally use is called Feedly, and it allows me to subscribe to as many blogs as I like.
As a result, whenever I enter a new niche where I will be marketing on social media I take the time to find a wealth of high quality blogs and then I add these to my Feedly account.
I then receive a consistent supply of new content to share. Each time a new post is added to any of the blogs that I subscribe to, it pops up in my Feedly account reader to be shared.
Both Hootsuite and Buffer have a similar goal…
They allow you to to “queue up” multiple pieces of content at a time. They then keep these tweets in their database, and share them over an extended period of time.
Due to the fact that each individual tweet has a very short “shelf life” as discussed earlier on, such Twitter tools aim to scan all your followers and figure out the very best times to actually share your content. In this way your audience stands the best chance of seeing the content you’re sharing.
Rather than sitting at your computer all day long, waiting for the optimal time to share content on Twitter, these two tools therefore help you to remain consistently active with just a very small investment of time each week.
Your Own Blog Posts
Sharing your own blog posts is a key way in which you will drive traffic from Twitter to your own website.
While initially you’re unlikely to see too much traction, over time as your follower numbers grow so you’ll see ever more traffic arriving as a result of your tweets.
There are a number of strategies here that will maximize the results that you see from Twitter.
Firstly, images tend to draw the eye and so garner you both more clicks and more retweets. Be sure to include a relevant image in each of your content tweets.
Secondly, due to the short shelf life of a tweet, most social media authorities recommend sharing your posts multiple times on Twitter so as to stand the best chance of reaching as high a percentage of your audience as possible.
There are four tools which are particularly useful for this:
Revive Old Post
I have been using this WordPress plugin on various websites for years. The plugin creator keeps on updating and improving it, adding ever more features.
Revive Old Post sifts through your published blog posts and then repeatedly shares them on social media for maximum traffic.
You can specify the image you want to show with each blog post, customize the text that will be used and even select hashtags in readiness. Set it up once and let the tool grow your Twitter traffic on autopilot.
HiPlay is the tool which I myself use for most of my authority sites and blogs. In connects seamlessly with Buffer and helps me to “recycle” my best posts – both those from my own sites and curated articles which seem to resonate particularly strongly with my audience.
HiPlay is, in truth, quite a simple tool but don’t let it’s simplicity put you off. The reality is that HiPlay is very easy to get started with, takes virtually no time to set up and yet can significantly increase the visibility of your content on Twitter.
A tool I have used on a number of client websites with great success is Tweet Jukebox. Unlike HiPlay, for which you’ll need a Buffer account, Tweet Jukebox works without the need for any other third-party tool. If you’re on a tight budget then this may be the solution for you.
Simply set up “buckets” of pre-written tweets and tell the tool how often you’d like it to push out a tweet. Then sit back as Tweet Jukebox cycles slowly through your approved tweets, before looping back round to start at the beginning again.
Edgar is a premium tool that offers the ability to create an unlimited content library, and then to publish these status updates on up to 25 different social media accounts. The price is likely to be a sticking point for most affiliate marketers and bloggers, however, as the options discussed above offer all the same key features but for a fraction of the price.
Questions To Engage Your Audience
Posting out great quality content all day long is all well and good, but it makes it difficult for your followers to “connect” with you.
Better, is to intersperse your content sharing with the odd open-ended comment or quote, which are much easier for your followers to reply to.
After all, if your followers really are interested in what to say then engaging them in conversation can be a great way to start building up a relationship with them.
Let’s look at an example. Imagine, for a minute, that I’m running a blog about keeping aquarium fish.
Sample open-ended questions might include:
- What’s your favourite species of fish to keep?
- What species of fish have you ever bred?
- What fish is next on your “shopping list”?
- What’s the one piece of advice you’d give to new fish keepers?
…and so on. Very easy. Very relaxed. Very laid back.
Just add an interesting question like this every so often to try and encourage engagement from your audience.
Before you start posting questions though, a quick warning for you. Even with the best software, posting your updates at the “perfect” time, very few of your followers are likely to respond to your questions.
Therefore don’t get too disheartened in the first few months if you barely ever receive a single reply.
Remember – social media is a “long game” and over time as your follower numbers increase so too will the conversations that you’re able to produce – and the relationships that develop as a result.
Build Relationships With Other Bloggers & Readers
Your third goal for marketing your blog on Twitter is to engage other people and build relationships with them.
We’ve already mentioned how sharing top-quality content and asking open-ended questions can help, but this really only scratches the surface.
While it can take some considerable time to slowly build up the number of followers that you have on Twitter – and hence the amount of traffic that you can effectively send through to your blog whenever you publish a new post – this “relationship building” can start to benefit you almost from the moment you set up your Twitter account.
This, really, is the power of Twitter that can lead on to some wonderful (and profitable) opportunities for you.
The Importance of Influencers
Whatever niche you’re in there are going to be people who are better connected than you are. They have more Twitter followers, more blog subscribers and make far more money than you do. It’s just a fact of life.
The thing is though – these people are human.
They enjoy interaction as much as anyone.
They appreciate it when people help them out by sharing their content or complimenting on their latest blog post or whatever.
If you can find an “in” like this, it can often be possible to build a relationship with such people which, in turn, can lead on to all sorts of opportunities.
From my own perspective the contacts I have made on Twitter have allowed me to guest post on other blogs, to get interviewed, to receive free products for review and more.
Networking working with authorities in your niche can be very powerful for growing your blog.
If you’re doing a good job a few may even decide to share your blog posts with their own audience – instantly eclipsing the traffic you’re receiving from your own Twitter marketing efforts.
Indeed, one of the very best ways to market your blog on Twitter is to encourage other people to tweet your content to their followers.
After all, if you have a “collective” of people who tweet out your content whenever you publish something new, you’ll end up with a far larger reach as a result – and far more traffic than simply tweeting your posts out to your own followers.
So while many authorities are difficult to reach on Facebook or by email, especially when you’re new, Twitter represents a perfect tool for making contact with such people.
Indeed, Twitter is perfect for this sort of interaction and rapport-building.
We’ll get into the specific methods to use shortly but for now just appreciate how critical a part of your overall campaign this networking should be.
If networking with authority figures in your niche is so critical for your business success then the next obvious question is how and where to find these people.
There are a number of tools that will assist you in finding authority figures on Twitter such as Followerwonk, however my personal favorite is simply to follow the authority bloggers in your niche.
Earlier on you went searching for the top blogs in your niche to add to your Feedly account. Well these are most likely authorities in your niche, so following these bloggers is probably the best thing you can do.
Simply go through the list of blogs that you gathered and look for their Twitter profile.
This will normally be strongly promoted in the sidebar of their blog or in their side header.
Then click through to their account and take a look around.
Is their account active?
Are they still tweeting regularly?
Is what they are tweeting interesting and niche relevant?
Remember that you will in time be prioritizing their messages over many others taking place on Twitter so you want to make sure that they are sharing good-quality content and interesting insights.
If they’re sharing nothing or their feed is full of junk then you probably want to give their profile a miss.
However if it is filled with interesting content then you’ll probably enjoy reading their tweets each day. If so, add them to your list of authorities to follow on Twitter.
How many authorities should you gather?
This is a difficult question to answer because it will depend on factors like how often these people tweet and how much time you have available each week to market your blog on Twitter.
The more often they tweet, or the less time you have, the fewer authorities you should follow. Remember that you can always follow more or less later on.
As a start I would suggest 30-50 authorities though feel free to modify this number depending on your own personal circumstances.
Over time you’ll probably end up following hundreds, if not thousands of new people on Twitter.
With so many conversations going on all the time it can be all too easy to miss important tweets and instead to get lost in the sea of “junk”.
This is one reason why some people hate Twitter – quite simply it represents a never-ending flow of low quality comments and content.
But it doesn’t have to.
You see, one of the most powerful tools available in your armoury is the “Twitter list”.
A Twitter list is a way of gathering together a group of people in one place.
Depending on what software you use (if any) to monitor your Twitter account you will find that you can focus purely on a list of carefully-chosen individuals.
Let all the “junk” happen elsewhere and rather than focusing on your main Twitter feed, instead focus your time and attention on your bespoke Twitter list.
This not only means there will be far less “white noise” in your Twitter feed but also that you will stand the very best chance of possible of seeing those important tweets from the authorities you follow.
Creating a Twitter is simplicity itself.
Simply navigate to the account you’d like to add to your list and click on the three small dots next to the “Follow” button.
This will bring up a dropdown menu, where you can select “Add or remove from lists”.
This brings up a box, where you can either add that profile to an existing list, or create a new one.
Once your list is created, rather than looking at everything in your feed, you can instead click on your Twitter profile, and select the list from the menu.
Personally I use Hootsuite as my tool of choice for monitoring and managing my Twitter connections. Adding a list that you have created is simplicity itself. All you need to do is select it in your “Add Stream” screen.
Select “Twitter”, choose “Lists”, choose the right Twitter account (if you have more than one) and then select the name of your new list.
This will then filter out all the noise, allowing you to focus your attention on those list members who you’ve carefully chosen to connect with.
Another useful tip with Hootsuite is to set up another feed for any “mentions” you receive – such as when anyone tweets directly to you.
The process is largely the same as adding a list, except this time select “Stream” followed by “Mentions”.
From here I can simply log into Hootsuite once a day to see what has been going on with my Twitter list of authorities with whom I’d like to connect.
So for best results take some time to create a Twitter list of all the main authorities in your niche. You can always edit it later, adding or removing new people at will, but this will be your “safelist” of people who you will focus your effort and attention on and who, if you’re fortunate, will help you to market your blog on Twitter as you do the same for them.
Read, Respond, Retweet
So at this point you’ve found a list of authorities to follow on Twitter and you’ve added them to a custom list so as to be able to focus on their messages without all the “noise” of other people.
You’ve added the list to Hootsuite to make it easier to focus on the most important individuals in your vertical: the next obvious question is what to do next with this Twitter list.
Now that you’ve got an easy way to keep tabs on your Twitter list – and any mentions that you may receive when networking the others, the next step is to get reading, responding and retweeting.
In essence, now you start the process of actually engaging with these individuals and starting to become known by them.
Over time, this recognition should grow into something rather more meaningful, and with it new opportunities to market your blog on Twitter will come about.
The process of engagement is relatively simple.
Keep a daily eye on this list, and simply reply as appropriate to any messages which stand out.
As an example, consider retweeting any particularly interesting content they have shared. This will not only help to keep your own followers entertained with new tweets, but it is also a great way to start building a relationship with others.
The reason is quite simple: when you retweet someone else’s post, they will actually be altered to the fact in their account.
Here’s what it looks like:
In other words, you not only just helped that person out by spreading their message to a whole new audience but you also subtly let them know that you did just this. Keep on sharing their content and they’ll get used to seeing your face and name popping up.
Sooner or later there’s a fair chance that they’ll start following you and possibly even sharing your posts with their audience.
But the act of engaging isn’t just limited to retweeting. You should also aim to respond to tweets where appropriate too.
For example, if people on your authority list ask a question of their audience, take the time to respond. If they share their latest blog post and you really enjoyed it, respond to their tweet telling them so. And so on.
In essence you just want to find simple ways to connect with the people on a regular basis.
Don’t, for goodness sake, become a stalker, but simply aim to find at least 2 or 3 tweets each day in your list that you can retweet or respond to in order to keep building that rapport.
Over time this will grow recognition of your name and your website, and gently start to open up new avenues for website promotion.
The final stage of engaging your authority list on Twitter involves tweeting to your authorities without it being a response.
Let me give you an example. Not too long ago I bought a new plugin. It turned out to be an awesome bit of kit and was far more impressive than I initially expected. As a result, I decided to simply send out a tweet about it, mentioning the programmer.
Unsurprisingly the person who created the plugin saw the mention and then both retweeted by comment and got in touch with me to thank me for my brief review.
Indeed, since then he and I have ended up exchanging emails and I have been beta testing new products behind the scenes – all thanks to a simple tweet.
The thing is that when an authority has a large following, even with your best efforts they’ll get a fair number of retweets and replies to their tweets.
As a result, standing out from the crowd isn’t always easy. However when you appear out of the blue with a tweet that isn’t a reply to something they did, then this really does stand out.
Examples of the types of tweets that are covered by this include:
- Offering a testimonial
- Complimenting them on a blog post
- Giving them a shout out to your followers etc.
How to Encourage People to Share Your Content on Twitter
The final stage of marketing your blog on Twitter is to encourage as many other people as possible to share your content with their followers.
Rather like joining a group board on Pinterest, such an activity helps to introduce a whole new audience to your blog and bring in new readers.
Fortunately there are a number of strategies that we can use to significantly increase the number of people who share our blog posts on Twitter…
Include Prominent Social Sharing Buttons
The first and most obvious way to ensure that you’re getting your fair share of the social shares on offer each day is to make it as easy as possible for readers to share your content.
This means including large, obvious social sharing buttons on every article that you publish.
For example, at the very least aim to have social sharing buttons at the bottom of each post. To take things up a notch you can also include tweet buttons at the top of each article (particularly useful if you get a decent number of shares – as the social proof will encourage more activity) or even at the side of your site.
There are hundreds of social sharing plugins on the market, and some premium themes even come with social sharing buttons built-in.
If not, after testing dozens of social plugins for flexibility, loading-speed and control over the appearance and location of my social sharing buttons I recommend Easy Social Share Buttons. While this is a paid plugin, I believe that it is a small price to pay for such a large potential benefit.
Mention Anyone Featured
If the article you’re trying to promote on Twitter happens to mention any people, products or companies in your niche then consider tagging them in your tweets.
This is simple to do. Just write your content promotion tweet as you might normally – an appealing article title followed by the link and perhaps some relevant hashtags.
In addition, however, you can bolt onto the end the Twitter handles of those entities featured in your article, such as in this example:
When you publish such a tweet those accounts mentioned with receive a notification.
While you can ever be certain of the impact that such a tweet will have, sometimes you’ll find that including a mention is enough to receive a retweet or direct message from major authorities in your industry.
It follows that if someone with many times your own reach decides to retweet your article then the potential for increased traffic is significant.
Triberr is a fantastic tool for both connecting with other bloggers in your industry and for encouraging more people to share your content with their followers.
As the name suggests, Triberr is based around an almost infinite number of “tribes” – in essence a group of bloggers, affiliate marketers and content creators in a specific niche. There are tribes for weight loss bloggers, gardening websites, SEO experts and more.
When you sign up to Triberr you have the ability to create your own tribe, or to join one of the existing tribes in existence.
When you’re a member of a tribe your blog posts then become visible to other tribe members, together with all the content of other tribe members.
In essence the end result is a constantly updated list of high quality articles published in your niche.
The tribe members then leaf through all the latest blog posts from fellow members, clicking a button by any that look of interest to instantly share them on Twitter.
With bigger tribes you’ll often join a group of hundreds of other bloggers and authority site owners, with a combined reach into the hundreds of thousands (or more).
When you do your bit and share other site owner’s content with your Twitter followers you’ll receive two benefits…
Firstly, of course, you’ll fill up your Twitter schedule with high quality fresh content that your followers are unlikely to have seen before.
Just as importantly, however, you’ll also increase the chances of other tribe members discovering and sharing your own content with their followers.
In other words, Triberr can be thought of as a group of bloggers all aiming to help one another grow their readerships through mutual sharing on Twitter and other social media sites.
Integrating into such a group can therefore land you far more social shares as well as the opportunity to network with some seriously smart and experienced bloggers.
Utilize Social Exchange Sites
Social exchange sites work in a similar way to Triberr – but in a rather more regimented way.
Quite simply, you earn points for sharing other people’s content, and you spend points when other people share your blog posts with their social media followers.
A result of this is that while I strongly believe in Triberr, and recommend that you join, social exchange sites can be a much quicker way to grow the number of tweets that your content receives – even if the upper limit is rather more limited than on Triberr.
There are a host of such sites online, though my recommendation is to stick to the larger social exchange sites. From my own experiences across multiple niches I would suggest signing up to the following services:
Add your blog feed and then spend some time each week scrolling through all the recently-published content from authority site owners and bloggers like yourself, sharing whatever you think will be of interest to your audience.
In exchange, look forward to seeing your article landing tweet after tweet, thus expanding the number of new readers clicking over to your site.
Summary: Your Twitter Schedule for Rapid Results
We’ve covered a huge amount in this section of the course.
I know that the way I suggest using Twitter to market your blog is quite different from what many other people suggest, and that we’ve discussed a huge number of moving parts.
Before concluding our Twitter marketing section it does perhaps therefore make sense to try and reiterate the key points covered, in order to give you a firm plan of what you should be doing.
Gain More Followers
- Actively follow other Twitter users in your niche, with a particular emphasis on other bloggers, influencers and authority figures.
- Consider the use of tools like Narrow to automate much of your following.
- Add mentions of, and links to, your Twitter profile wherever is relevant on your site such as in your site header and an author bio at the end of all your articles.
- To increase the rate at which your account grows also consider installing a social popup like MiloTree.
- At the same time prepare to tweet repeatedly and consistently to grow your followers.
Share Useful and Valuable Content
- Use a combination of your own blog posts and curated content from other trusted sources to keep your Twitter feed full of valuable content at all times.
- Feedly is a great tool to source and track related blogs in your niche.
- Consider the use of a scheduling tool like Hootsuite or Buffer to make it easier to post at the optimum time.
- Experiment with “tweet recycling” tool like HiPlay or Tweet Jukebox to regularly share your own content with your Twitter followers.
Build Relationships with Others
- Create a Twitter list housing the major authorities in your industry, with a particular focus on the top bloggers. This helps to remove much of the “white noise” that other social media users complain about.
- Use a tool like Hootsuite to make focusing on this list easier.
- Aim to engage with a handful of tweets each day – such as retweeting from your authority list, replying to their tweets or mentioning them when you share their content with your audience.
Encourage Others to Share Your Content on Twitter
- Ensure you have highly visible social sharing buttons on your blog, to make tweeting about your content as easy as possible.
- Join social exchange sites and Tribber as a way to network with other authorities in your niche as well as increasing the number of Twitter shares your content receives.
- Tag anyone mentioned in your blog post when tweeting it out for the first time.