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The ultimate SocialAdr review. Uncover this effective SEO tool that can grow your blog traffic over the long term.

SocialAdr Review & Case Study: Easy Social Media Links Or Waste Of Time?

SocialAdr is a simple link-building service that focuses on social bookmarking.

In essence, the site boasts thousands of members, each with their own social bookmarking accounts. You submit your site to the service and hundreds of real people – with real, unique social bookmarking accounts – then bookmark your site for you.

The theory is that over time these “footprint-free” links submitted by real people will drive your site up the search engines and increase your traffic.

But does it really work?

It certainly builds links, but we all know that overall social bookmarking links are relatively low-quality. What I wanted to know in a nutshell was therefore whether SocialAdr actually produces any noticable results in terms of increased traffic.

After all, links for the sake of it are pointless – we need to build links that actually produce results. Hence the reason for my SocialAdr review…

The ultimate SocialAdr review. Uncover this effective SEO tool that can grow your blog traffic over the long term.

SocialAdr Review: How I Tested The Service

I’ve built a lot of niche sites over the years. Some I’ve shut down, some I’ve sold and others I’ve held onto for whatever reason. What’s important, if this SocialAdr review is going to be a fair test, is that SocialAdr links are the only change to the target site.

After all, if I utilize social bookmarking links and use other traffic-generation methods, it’ll be very difficult to tell whether SocialAdr has really had any effect, or whether the other strategies are responsible. In other words for this to be a fair review, we need to only utilize this one link building technique.

Fortunately I have a handful of niche blogs and sites sitting around the web that I never really did anything with. I did the keyword research, had some content written, built the site and apart from a few guest posts to get the site crawled have done little else.

They have unique, reasonable quality content in niche markets but, due to the lack of promotion, receive virtually no traffic. The odd bit of long-tail traffic from Bing and Yahoo but hardly anything to write home about.

It’s these that are the perfect targets for this experiment, namely because:

  1. They’re already indexed in Google
  2. They possess unique content focusing on low-competition, long-tail traffic
  3. I’m not promoting them in any other way, so any increase (or decrease) in traffic can be directly attributed to SocialAdr.

Introducing The Case Study Test Sites

For the purposes of our SocialAdr review I’m going to be using two niche sites of mine that I set up a couple of years ago. I’m not planning to reveal the domains or even the niche’s they’re in (to keep the experiment fair) but I will tell you these sites were built as niche Amazon affiliate sites and target specific product-related keywords.

What’s interesting is that I’ve done so little with the sites since launch that they’re not even monetized; not a single Amazon affiliate link or Adsense ad is to be found there. But that shouldn’t matter; we’re looking only at differences to our traffic levels.

Below you’ll see two screenshot of my Google Analytics account for the two test sites before I started to build social bookmarking links to them with SocialAdr. As you can see, they received the tiniest trickle of traffic naturally, but will SocialAdr help to increase this?

socialadr review site1 before submission
Site #1: Traffic *Before* Submitting To SocialAdr
socialadr review site2 before submission
Site #2 *Before* Submission To SocialAdr

For the purposes of this review I decided to select 3 pages from each site – namely the homepage and two supplementary pages and then drive 40 social bookmarking links to each of them.

So that’s 40 links per page x 3 pages x 2 sites.

That means 120 links per site or 240 links in total.

If the links that SocialAdr build have value then I think it’s reasonable to expect some kind of movement with this many links – especially as I’m targeting such longtail phrases with very little competition.

I also decided to “spin” my link text and descriptions so that pretty much every link built would be unique – further helping to reduce any kind of footprint and avoiding any “over optimization” penalty.

The Results Of My SocialAdr Case Study

The two screenshots below show my traffic for the week after I first submitted my sites to SocialAdr, as the links started to trickle in. You can clearly see the “jump” in visitors thanks to the fresh bookmarks – and a number of other SocialAdr users clicking on my links…

socialadr review site1 during submission
Site #1 *During* Submission
socialadr review site2 during submission
Site #2 *During* Submission

However what’s also clear is how short-term this jump is and how traffic quickly drops back off again within a matter of days.

The real question is whether these bookmarking links actually lead to any long term traffic.

So I just decided to call up my Google Analytics for the two sites for this year. In other words the graphs below show the “result” of these SocialAdr links some 6+ weeks on – and deliberately avoiding December which can see unusual traffic patterns.

socialadr review site1 after
Site #1 6+ Weeks *After* Submission
socialadr review site2 after
Site #2 6+ Weeks *After* Submission

And this is the long-term traffic graph showing both traffic before the experiment started, while it was running, and for some time afterwards.

Conclusion

I think the results are pretty interesting here. Not surprisingly, we did see a sizeable increase in traffic while the bookmarks were being submitted.

However it’s the long-term graphs that really make for interesting reading.

Site #1

Before SocialAdr links: 5 visitors

After SocialAdr links: 24 visitors

Site #2

Before SocialAdr links: 48 visitors

After SocialAdr links: 50 visitors

Bearing in mind the fact that these were the only links that were built to these sites in the last few months and that I haven’t done anything with them since the results rather surprised me.

While site #2 saw no real change in overall statistics, site #1 now receives almost five times as many visitors not as it did before submitting it to SocialAdr. Quite an impressive result!

So the conclusion of my SocialAdr review is a rather unexpected one. While social bookmarking links are generally considered quite low quality and probably won’t help you to rank for competitive keywords it appears that in some cases where you’re targeting low competition, long-tail keyword phrases SocialAdr can have a noticeable effect on your traffic.

Right – I’m off to add some Amazon affiliate links to site #1 now!

The ultimate SocialAdr review. Uncover this effective SEO tool that can grow your blog traffic over the long term.

Question: Have you ever used SocialAdr? What have your results been? What link building tactics are you currently seeing results with? Please leave your thoughts in the comments section below…

Richard Adams

I'm obsessed with blogging, social media and content marketing. If you want to take your blog to the next level then please follow me on Twitter.

11 comments

  • Very interesting case study! I’ve recently bought a whole bulk order of credits from Social ADR to help with link building for my current niche site.

    While the small bump in traffic from Stumble Upon or wherever is nice, I’m in it more for the link diversity. Even if social bookmarking links are low on the totem pole I think they still have their place (like blog comments). I’ve not done any testing like you have, I do feel like the diversity combined with the natural SEO of the content helps it to rank wonderfully.

    • Thanks for stopping by and leaving a comment. I agree that these links can be helpful to diversify your portfolio for certain. Please let me know how you get on – I’d be fascinated to know 🙂

  • Rich would you be interested in doing a guest post on my blog about this? I still need help with the spinning part….I know it is embarrassing but I’m all for self deprecation!

  • I’ve been a SocialAdr user for years and can’t imagine my marketing strategy without it. Although I use BufferApp to send content out on G+, LinkedIn, Twitter and FB first and foremost — SocialAdr is a critical follow-up for getting social signals out on the 2nd-tier.

    Although the supported sites have changed somewhat over the years, they maintain an active working set of 14-20 very high authority sites: Currently, StumbleUpon, FlipBoard, Eello, InstaPaper and others — while completely avoiding any of the spammy Pligg and Scuttle type lowball bookmarking sites.

    Tips: Definitely leverage spintax and really craft spun Titles for medium/long-tail, and Descriptions. Limit your initial credits to 25-40 max per URL and set your default speed to SLOW: You’ll get shares out on a dozen+ sites very quickly – and then over the next day or three get more shares from other users accounts dripped out.

    If there’s a downside, it’s that additional SocialAdr credit packs are too pricey – up to 7 cents per credit: Near the end of the month they often send a promotional email to buy additional credits at a discount: That’s the only time to buy ’em.

    Although you might get Google+, Twitter, Pinterest, FaceBook or LinkedIn shares on occasion, I’ve found it doesn’t happen very often. The free users just don’t seem to go through the extra steps to share your content on the premium top-tier sites.

    All in all, SocialAdr has stood the test of time – Reliably giving you direct control over your shares that you can pause, modify, and resume at will. It’s just one of those ‘must-have’ services any affiliate or internet marketer should have at their disposal.

Hi I'm Richard and I've been building content-based sites since the year 2000.

In that time I've created and sold online businesses for five figure sums, attracted over a million visitors using SEO alone, won blogger awards and had my posts published in print.

Do you want to take your blog to the next level?

If so then follow me on Twitter by simply clicking the button below...


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