As regular readers will know, a couple of months ago I set out to build a niche site monetized through the Amazon affiliate program to see what sort of results I could generate.
Last month I revealed that my niche site case study was well on track though some of my rankings were jumping around like crazy.
Have they settled down? Have my results improved? What have I done to push the site forward?
It’s time for another update on exactly how the site is developing and the results that I’m getting…
Last month the site consisted of a decent quality static homepage article and five review articles. This month I decided I wanted to expand the content on the site for two reasons; firstly I wanted to offer more value to my site visitors and secondly I wanted to give the search engines more to index. After all, the more pages of content I have out there, the more traffic potential there is.
So this month I set about outsourcing a fair amount of content. Firstly I paid a top quality writer to produce a really solid 2,000 homepage article that offers significant value and acts essentially as a complete buyers guide to the product category I’m focusing on.
It talks about the top brands, most popular products, how to choose the best solution for your needs and so on. Anyone interested in buying such a product would really find this guide useful and – thanks to it’s length – I was also able to include all manner of long tail keyword phrases.
Additionally I also outsourced a whole load more review articles. So the site now consists of a seriously chunky homepage plus 15 or so product reviews. In other words we’ve really upgraded the site content to offer far more value.
Now that I’ve got a site that offers some serious value to potential buyers I wanted to try and get the word out even more. I continued to gently guest post on high quality, related blogs to drive good quality links to the site. I varied the pages we linked to; some linked to the homepage and others were “deep links” to some of the product reviews we’ve published.
As an added boost I also invested in a package from The Hoth as an experiment and I’ll be revealing the results of this experiment in the next few weeks.
As a final note here in the link building section I’ve just begun a good-sized tiered link building campaign though I expect this to take some weeks before we really start to see some serious ranking improvements from it but I’ve just started to see some improvements in traffic as a result.
Below you’ll find a screenshot of my current search engine rankings, and a comparison with last month. While I don’t plan to reveal the niche I’m in or the keywords I’m attempting to rank for it’s pretty clear just how much extra content has been added to the site over the last few weeks.
Additionally it’s fair to say that we’ve seen some significant ranking improvements with many of my posts sitting on page 2 or 3 for their chosen keyword – hopefully a few extra deep links will push them onto the first page.
We’ve seen some impressive growth for our main keyword phrase which is now sitting around #70 (this changes slightly on a daily basis) and I’m hoping that my new link building campaign will push this up to the first page or two before I post my next update.
Even the new content – which can be identified quite easily in the screenshot thanks to it’s lower rankings in general – isn’t doing too badly. None of these new reviews have had any links built to them yet so a few good quality links should rapidly propel the up the SERPs too.
Traffic has been largely similar to last month with 50+ uniques visiting during June. Some people might worry about the lack of traffic growth but I’m not getting stressed just yet.
We know that the pages that rank in the top few spots for any given keyword take 50%+ of the clicks so content that is targeting low traffic, long tail phrases yet isn’t ranked in the top 3 would see very little traffic anyway.
The important thing is that my link building appears to be working well and my rankings are climbing all the time. When those posts start to hit the front page of Google for their chosen keywords THEN I will expect some serious improvements in traffic. For now, though, I’m contented to just see those rankings gently moving up past all my competitors.
Overall I feel it’s been a good month for my niche site. With the newly added content, my new link building campaign and my search engine rankings growing all the time I certainly feel like we’re moving in the right direction.
Over the next month I don’t plan to add any more content to the site – though I expect to keep guest blogging to build links to those new reviews and boost their rankings.
It may only be July but I’m also conscious that Christmas will be here before we know it. Starting in October and growing right up until the big day, most Amazon affiliates expect to see some serious improvements in their affiliate sales so I’m keen to ensure that the site is ranking well for a range of keywords by the end of the summer in order to capitalize on this.
If you aren’t already a subscriber then I strongly urge you to subscribe to the blog so you keep stay up to date with my Amazon niche site as it continues to grow and – we hope – turn into quite a money earner in the coming months.
How are your niche sites going? Have you had any notable successes or failures over the last month? Please leave your experiences in the comments section below…